While this video is 20 years old, it still has a number of insights that make it well worth watching - check out the longer version. I think one thing we must work to do is to improve our creativity to generate better concepts and ideas to get the safety process more effective, to keep safety teams, groups and employees active and committed.
How can we use creativity to envision better job hazard analyses that are effective and really used by personnel? Finally, what are better ways to discover ways to get our message about risk to the forefront of decisions making.
How can we shift from a loss based mindset to a risk based format that positions the safety effort as a positive force? This is an ever present issue that runs through the history of the safety profession. We have to continue to be creative in our approach as what worked yesterday may not be valid today as conditions change.